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Racine County Eye LLC is proud to announce an investor agreement with Mackay Limited Partnership whose partners control PW Partners Inc, the parent company of The Office at 410, LLC and the media and marketing building at 410 Main St.

The relationship will boost the site’s visibility and bring new energy into the company by providing Racine County Eye customer’s access to media and marketing-related businesses. The terms of the agreement are not being disclosed. Missie Mauldin, managing partner of  The Office at 410 LLC, identified the opportunity.

Denise Lockwood, president and chief executive officer of Racine County Eye LLC, said the cash infusion into the company will also help expand Racine County Eye’s coverage area.

“This partnership solidifies the mission of Racine County Eye: To help our readers live better lives and create conversations that matter to Racine County residents,” Lockwood said. “It also ensures that we can help our advertisers leverage their brands in an effective and meaningful way. “

The partnership reflects the managing director of Mackay Limited Partnership, Tad Ballantyne’s vision of helping build media and marketing related firms in Racine. He hopes to provide a framework for job-growth to help boost the community.

Racine is typically known as a manufacturing community, but there are numerous successful media and marketing-related companies on Main and Sixth street. Both Design Partners and Image Management success were influential in Ballantynes decision to locate downtown.

Ballantyne calls his vision for a number of buildings focused on this M²: Media and Marketing squared. He is actively looking at other properties to expand this vision. The other floors of the 410 building house firms that produce content, including Skies Fall Media Group, which makes films, pilots and documentaries, Varitay Studios, a photography studio, Suburban Lens, a real estate photography company and LizLaineReps, a global special effects agency.  The Brand Guyz, a Graphic design firm, and Miss Social, a social media firm owned by Missie Mauldin, are located on the first floor at The Office at 410.

“The Office at 410 Main is creating a space a where ideas and vision can be supported in a smaller town,” Ballantyne said. “Whether its feature-length films, branding, or media platforms — we want to create opportunities by identifying strong talent and fostering synergy within the building.

“We want to stack that on a national and local level. The reason being is that online media and content creation is an important investment because it is so much more critical in today’s culture.”

Racine County Eye LLC is now located at The Office at 410 Main Street.

Denise Lockwood has an extensive background in traditional and non-traditional media. She has written for, the Milwaukee Business Journal, Milwaukee Magazine and the Kenosha News.