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The Color Run, the largest 5K event series in the world and ‘the Happiest 5K on the Planet, is bringing its 2017 tour theme, The Color Run Dream Tour, to Racine. Presented by Lay’s, the race will kick off at 9 a.m. Sept. 16 at Pershing Park in Racine,  The event serves as the sole The Color Run event in Wisconsin.

This year marks the sixth year in a row of The Color Run being hosted in Racine. While The Color Run Dream Tour, was not originally scheduled to make a stop in Racine, locals demanded the event return so they could continue the years-long tradition of attending with friends and family.

“People here were begging, pleading and crying for The Color Run to come back to Wisconsin,” says Cari Greving, events manager at Real Racine. “The community asked, The Color Run responded, and now the entire state will celebrate!”

The Color Run staff who attended previous events held in Racine were thrilled to coordinate yet another event for 2017. “We’ve always loved Racine,” said Nick Pearson, event director at The Color Run, “and it turns out Racine loves us just as much!” “People come all the way from Green Bay — from all over Wisconsin, really — to come out to this event,” said Greving.

Registration is open until the start of the run. To register or for more information about The Color Run Racine, visit Color Run events. The Color Run Dream Tour, Presented by Lay’s® will create a world where anything is possible, unicorns are real and foam clouds make everything better. The 2017 theme will make Color Runners’ dreams a lot more colorful with unforgettable music, classic color throws and an all new Lay’s Poppables™ Foam Zone, Purple Color Zone and Dream Wall.

Each Color Runner receives a custom race kit, including a limited-edition Dream Tour race shirt, a Unicorn Finisher’s Medal, embroidered headband, fun temporary tattoos and a color-in runner’s bib—to inspire participants to decorate and color their runner’s bib. An option to upgrade race kits to receive additional gear is also available with the deluxe registration package. Participants can color it up with more accessories, clothing and fun dream inspired items at The Color Run store.

The Color Run is the largest event series in the world and the first of its kind. Founded in 2012, the number one goal of The Color Run is to produce the ‘Happiest 5k on the Planet,  giving participants an unforgettable experience. With no winners or official times, The Color Run celebrates healthiness, happiness, and individuality, helping participants achieve their fitness goals by providing a fun, un-intimidating running environment. To learn more about The Color Run, visit The Color Run Website.

Habitat For Humanity 5K