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Plush Clothing, 409 Main St., a clothing and accessories shop, opened up April 30.

We asked the owner, Yolanda, five questions about her new business and here’s what she said:

What is the primary focus of your business?

We specialize in women’s plus size clothing & fashion accessories.

Why did you start your business?

So that women who are of a certain size could have a store all of their own. Plus size women are ever-growing in our population but we are underserved in the fashion industry.

What makes it special?

Our service to our customers we want all women to BE PLUSH. Which means To Be… Pretty, Lovely, Unique, Sexy, Happy

Why did you choose your location?

It’s the heart of Racine.

What can your customers expect when they come to your establishment?

People who shop at Plush can expect to have a great shopping experience!

Denise Lockwood has an extensive background in traditional and non-traditional media. She has written for, the Milwaukee Business Journal, Milwaukee Magazine and the Kenosha News.