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Take a break from the busy malls and long lines at department stores and come to downtown Racine for Small Business Saturday on November 30th. This all-day event celebrates the flourishing local businesses in our downtown and encourages everyone in the community to shop small this holiday season. With a vast array of unique galleries, boutique shops and family owned restaurants, Downtown Racine is filled with small business owners ready to welcome you into their establishments.

Cross everyone off your shopping list because downtown merchants will be hosting exclusive sales, promotions and specials all day. Some of these amazing specials include: a free gift with purchase at Northern Lights Gallery, purchase a $25+ gift card and get a $5 gift card at Orange Thread Boutique, at Longshot Vinyl with any purchase of a vinyl record be entered to win a $30 gift certificate, bring a receipt from a downtown business to the Racine Zoo and get half off your Lantern Fest ticket (11/30 only), and so much more! For a full list specials during Small Business Saturday, visit our or our Facebook (@racinedowntown).

Since January of 2019, many new businesses have opened their doors in downtown Racine. By shopping at businesses like these you are supporting the community of Racine. $0.67 of every dollar spent at small businesses stays in the community. Which means when you shop small you are making a big impact.

“20 new downtown businesses have opened in 2019, and with the vast array of shops, galleries and restaurants, you will certainly find something for everyone on your shopping list. I encourage you to go the extra mile and support these small local business owners.” -Kelly Kruse, Executive Director at the Downtown Racine Corporation.

Thanks to the DRC and the City of Racine, metered parking will be free all day. Please note: Unlike previous years, parking times will be enforced to ensure the turnover of spaces. Excludes all ramps with gates and Lakefront Lot.

Small Business Saturday was started by American Express in 2010, and in the years since it began, U.S. customers have reported spending an estimated total of $85 billion at independent retailers and restaurants. The Downtown Racine Corporation and the Racine Art Museum have partnered as American Express Neighborhood Champions to make Small Business Saturday bigger and better every year in downtown Racine.

On Small Business Saturday, come to downtown Racine and get to know the local business owners and their staff. Don’t forget to help spread the word by using #shopsmall and #downtownracine on social media to show your support for Small Business Saturday in our community.