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The Captain John D. Mason Veteran Peer Outreach Program, on behalf of the Southeastern Wisconsin Suicide Prevention Taskforce and, is bringing the Gun Shop Project and Safe Storage Program to local communities across Wisconsin.

The program, developed by Safe Communities of Madison-Dane County, works with Wisconsin
gun shops and ranges to provide two levels of support to the gun-owner community that address
firearm suicides:

  1. Firearm safety: Gun shops will provide materials to customers and staff about suicide prevention and responsible firearm ownership developed by the National Shooting Sports Foundation (NSSF), American Foundation on Suicide Prevention, and the VA.
  2. Firearm storage outside of the home: The gun shops will provide temporary safe storage of a firearm for a low fee. This service will assist individuals that are in a crisis to voluntarily store their firearms outside of the home.

These types of programs have been successful in New Hampshire, Colorado, Washington, and parts of Wisconsin. Research shows that 70 percent of veteran suicides are by use of a firearm, and more than half of suicides are not due to mental illness.

“Many people that die by suicide might be going through a divorce, job loss or missed promotion, or simply feeling hopeless in a dire moment,” said Chris Swift, Veteran Peer Specialist with the Captain John D. Mason Veteran Peer Outreach Program. Swift is also a veteran.

“It can be within minutes that a person takes their life,” he adds. “Suicidal feelings can be temporary and the ability to offer time and distance between a person and lethal means can save a life.”

Interested gun shops and ranges can sign up to be listed as a member of the “Coalition of Veteran-friendly Gun Shops” on the Gun Shop Project and Safe Storage map at Once signed up, members will receive materials to assist in providing the services listed above.

For more information or to sign up, email the Captain John D. Mason Veteran Peer Outreach Program at, contact Susan Smykal at (414) 955-8914, or go to