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Over the past few years, Racine, Wisconsin, has continued to grow with new housing developments and many first-time homebuyers in the market. Since real estate has become such a targeted industry in this county, more and more new real estate agents are also earning their licenses.

While there’s plenty of profit to take home as a successful real estate agent, getting over the hump of being a real estate newbie can be difficult. How do you build a strong relationship with your clients? How do you negotiate effectively? How do you reach out to new clients? These are just a few of the hurdles new real estate agents are facing now in Racine.

In this blog, we’re offering our advice on how to make a good first impression as a real estate agent. We’ll break down what new realtors should expect from their clients and how they can build impressionable relationships with them. To learn more, keep reading the article below.

Listen, Listen, Listen

The most crucial part of any real estate agent’s job is to listen. You cannot successfully satisfy your client unless you eagerly listen to them at all times. During your first meeting with prospective clients, make an excellent first impression by asking them questions. Your clients should do the majority of the talking during your first consultation.

Having prepared questions will help you gauge their goals while showing the client that their perspective matters to you.  

Be Transparent

With so many first-time homebuyers in the market, many future homeowners are suspicious of working with unreliable real estate agents. Hearing horror stories of friends or family members who worked with dishonest or incompetent real estate agents can make a lasting impression. During your first meeting with clients, it’s your job to wipe these anxieties away.

Be as transparent as possible with your clients. If they have unrealistic expectations, you must tell them your expert thoughts upfront. Clients will appreciate your transparency and be more likely to trust you as their realtor if you show that you’re not afraid to be honest.

Show Off Your Portfolio

Oftentimes, a client’s first impression of you does not happen in person. Instead, these impressions happen online. Most clients search for realtors’ information by browsing through their real estate social media accounts and online websites. If you don’t already utilize the benefits of digital marketing as a realtor, then now is the time to establish an online presence.

Your online portfolio can be an essential tool for making a great first impression with clients. You can showcase your past sales and client testimonials, and clients have the chance to explore your career history and learn more about you.

Be Professional and Personal

Helping someone buy or sell a home is an incredibly personal task. During your first meeting with clients, consider how you can be both professional and personal. Showcase your knowledge, skills, and commitment to be professional, but don’t forget to be relatable. Share your personal stories about buying your own home to help clients feel more comfortable.

Adding personality to your professionalism will prevent you from coming off as cold or robotic to new clients.

If you’re unsure how to make a good first impression as a real estate agent, refer to this guide to review our tips. Using these tricks will help you grow from a newbie agent into a seasoned and successful professional.

Denise Lockwood has an extensive background in traditional and non-traditional media. She has written for, the Milwaukee Business Journal, Milwaukee Magazine and the Kenosha News.