The Kenosha Unified School District (KUSD) has received a fresh new logo with a handful of variations to boot. Created at no cost by KUSD staff, the new logos not only offer a refreshed look but also were created with historical and modern-day significance at the heart of the project.
Kenosha Unified School District’s new logo
Historical Significance
Just like the rest of the midwest, including the state of Wisconsin, Kenosha County was home to First Nations people. The Potawatomi tribe, according to oral tradition, came from when the Neshnabek (meaning “original people”) split into three separate groups: Potawatomi, Ojibwe, and Ottawa. Potawatomi means “keepers of the sacred fire” according to the Milwaukee Public Museum.
Modern-day Significance
Likewise, KUSD serves three communities: the City of Kenosha, the Town and Village of Somers and the Village of Pleasant Prairie. The new logo includes a torch which represents the meaning of the Potawatomi name, while the flame has been drawn with three layers, representing the three communities KUSD serves.
As their webpage states, the primary color of the flame, blue, represents Kenosha County. Next, the white flame represents the City of Kenosha as it is the largest of the communities that KUSD serves. Lastly, there are three gray accent flames which represent the Town of Somers, Village of Somers, and the Village of Pleasant Prairie.
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