Marlo Inc., a company that makes water softeners, is set to pull the trigger on its $3.2 million expansion plans, which it had put on hold due to project delays for about two years.

Located at 2227 South St. in Racine, the company plans to build 71,000 square feet of office and manufacturing space to its current facility and add 43 jobs.

The Racine Common Council approved giving Marlo a $86,400 incentive over the next 10 years on the municipal portion of its property taxes. In return, the company plans to keep 55 existing jobs, hire 43 new people over the next five years, and give preferential treatment to hiring people from Racine.

Two years ago, the Racine Common Council had agreed to help subsidize the project, but officials with Marlo didn’t have enough land to do the expansion.

“Marlo reconsidered its options to achieve the needed square foorage for both manufacturing and office operations,” wrote Laura Million, of the Racine Economic Development Corporation (RCEDC) to the City of Racine Redevelopment Authority. “The company considered greenfield development outside the City of Racine for a time, but due to building and moving costs, the company revised its expansion plan to allow for expansion at its current facility.”

The company plans to acquire land from Warren Packaging. The project is expected to be completed by Dec. 2016.


Denise Lockwood has an extensive background in traditional and non-traditional media. She has written for, the Milwaukee Business Journal, Milwaukee Magazine and the Kenosha News.