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If you have your own business, it’s probably a major part of your life. When you put that much time and passion into something, you want to make sure you get the most out of it. With these ways to make your business more profitable, you can help your business grow and achieve long-lasting success.

Know Your Value

One of the most difficult parts of owning a business is knowing how to set your prices. You don’t want to set your prices so high that you lose customers, but you also don’t want to set them so low that you don’t make a decent profit. It’s important to know your products and services’ worth, so continually check back in to make sure your prices never get too low.

Generate Customer Loyalty

If your customers feel welcomed, valued, and satisfied with your service, they will likely return or tell their friends about your business. You can retain your customers—and reach new ones—through quality communication and marketing. Learn how to improve your advertisements and sales pitch. Customer e-mails to promote a new item or wish them happy holidays provide a great way to remind them that you’re there and show them that you’re thinking about them. You can also create rewards for customers who get their friends to visit your business. This will help you thank your most loyal customers while also gaining new ones.

Eliminate Wasteful Spending

Cutting down on expenses is an obvious way to make your business more profitable, but sometimes it takes a less than obvious solution. For example, there are a lot of little things you might have to spend money on, such as printer ink and paper, that you can easily reduce. Storing as much as you can online or in digital files can save you a lot of money in the long run, and it can ensure you don’t accidentally loose or throw away important records.

Manage Your Time

Everyone knows to keep a close eye on the money they spend, but do you keep track of the time you spend? Find out what fills up your schedule and where you can cut down on the time spent doing certain things. Using your time efficiently and productively is another way to eliminate waste and increase profit for your business.

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Denise Lockwood has an extensive background in traditional and non-traditional media. She has written for Patch.com, the Milwaukee Business Journal, Milwaukee Magazine and the Kenosha News.