Need to connect to your audience on a deeper more meaningful level? Branded content — which includes naming rights, sponsored columns, social media posts, and marketplace listings will help do just that.

Choose from the following sections:

  • Active aging
  • Home Sweet Home
  • Women’s Wellness
  • the Entertainer
  • Finances FYI
  • Healthy Living 
  • Parenting Today
  • Car Care
  • Go Green
Photo: mediaphotos via gettyimages.com

Did you know?

  • Branded content is 22x more engaging than traditional advertising. SOURCE: Pressboard
  • Marketers who distribute their branded content through a publisher’s network see a 50 percent higher lift than those who publish on their own. SOURCE: Nielsen
  • Branded content drives higher brand recall than pre-roll ads to the tune of 86% for branded content compared to 65% for pre-roll. SOURCE: PRESSBOARD

Need more information?

Contact Denise Lockwood at (262) 504-9570 or email her at denise@racinecountyeye.com


Content sample

Want to see what kind of content we feature?


Packages

Gold

Inventory: 1 per section

Package includes:

  • Sponsorship (presented by) for that section and (logo in the header above the article).
  • One custom content story per year. (Written in conjunction with advertiser)
  • Four advertiser columns per month. (Written by the advertiser)
  • Two sponsored by social media posts per week
  • Marketplace listing page with social media feed and events.

$24,000/year

Silver

Inventory: 2 per section

Package includes:

  • Story underwriting: story sponsored by (in-article)
  • One custom content story per year. (Written in conjunction with advertiser)
  • Two advertiser columns per month. (Written by the advertiser)
  • Two sponsored by social media posts per week
  • Marketplace listing page with social media feed and events.

$18,000/year

Bronze

Inventory: 2 per section

Package includes:

  • Two advertiser columns per month. (Written by the advertiser)
  • Two sponsored by social media posts per week
  • Marketplace listing page with social media feed and events.
  • $12,000/year

What is a marketplace listing?

A marketplace listing is included in all of our branded content packages because this offers another level of engagement for our readers to learn more about your business.

We include your location, social media contacts, phone number, email, business description, logo, and map. We then embed your business’s social media page, events, and sponsored content.

We can also include up to five product links on the page.

Want just a marketplace listing?

The cost is $3,600/year.

Denise Lockwood has an extensive background in traditional and non-traditional media. She has written for Patch.com, the Milwaukee Business Journal, Milwaukee Magazine and the Kenosha News.