Dealers, customers, and prospective customers can now kick the tires of Case IH Agriculture’s latest models (as well as historic and future ones) inside the company’s new 20,000 sq. ft. Racine Experience Center at the tractor assembly plant at 2701 Oakes Road in Mount Pleasant. The Center was opened after a ceremonial ribbon cutting Wednesday August 22, 2018. (c) Mark Hertzberg for www.racinecountyeye.com

Click here to buy

Click here to buy!

Dealers, customers, and prospective customers can now kick the tires of CNH Industrial’s latest tractor models (as well as historic and future ones). The agricultural work-horses are displayed inside the company’s new 20,000 sq. ft. Racine Experience Center at the tractor assembly plant at 2701 Oakes Road in Mount Pleasant.

The Experience Center celebrates CNH’s “past, present, and future,” said Leandro Lecheta, COO for CNH Industrial – North America, at a ribbon cutting ceremony Wednesday morning.

The center also serves as a model for similar welcome centers, which CNH hopes to open at each North American facility, he said.

The facility features a CNH brand souvenir shop immediately inside the door, an exhibit of past, present, and future (autonomous) tractors, and a multi-media meeting space with seating for 150. It also serves as a starting point for plant tours. The oldest pieces in the collection are a 1913 75 hp Case Traction Steam Engine and a four-cylinder 1913 Case Model N Touring Car. The newest is the prototype “Autonomous Concept Vehicle” tractor. A timeline on one wall traces company history.

“Increasing and maintaining customer loyalty” is the goal of the facility, according to a press release from the company. Tours are by appointment only and can be scheduled by calling 262-636-7273 or emailing caseihrec@caseih.com to schedule a tour.

Photos from CNH Industrial Experience Center ribbon cutting

Juanita Cruz, who works in Case IH’s NAFTA Parts and Service department, looks at a 1913 Case Model N Touring Car in the company’s new 20,000 sq. ft. Racine Experience Center at the tractor assembly plant at 2701 Oakes Road in Mount Pleasant. The Center was opened after a ceremonial ribbon cutting Wednesday August 22, 2018. (c) Mark Hertzberg for www.racinecountyeye.com
A timeline traces Case IH history in the company’s new 20,000 sq. ft. Racine Experience Center at the tractor assembly plant at 2701 Oakes Road in Mount Pleasant. The Center was opened after a ceremonial ribbon cutting Wednesday August 22, 2018. (c) Mark Hertzberg for www.racinecountyeye.com
Case IH agricultural equipment is displayed outside the new Racine Experience Center at the tractor assembly plant at 2701 Oakes Road in Mount Pleasant. The Center was opened after a ceremonial ribbon cutting Wednesday August 22, 2018. (c) Mark Hertzberg for www.racinecountyeye.com

Since you’re here…

We have a favor to ask. We want access to our stories to remain free for everyone, so we haven’t put up a paywall to block our content. But we need your help! Producing our content requires lots of hard work and money, but we believe it’s 100% worth it and so we’re inviting you to support our mission by funding it.

Also, Racine County Eye received an investigative journalism grant from the Local Independent Online News publishers’ association and the Ethics & Excellence in Journalism Foundation. Now we are looking for our community to match this $1,500 grant. Please consider making your contribution today at either $5, $10 or $20/month. We’ve got goodies galore for you too. Interested, click here.


More stories

Racine icon: Cliff’s Boathouse Cafe calls it quits as of Labor Day

Racine Common Council OKs mobile citizen engagement app

Man shot in the back on 12th Street