Crime Stoppers of Racine County is rolling out new technology for anonymous tipsters.

The group has replaced their text message service with a software program that can be accessed online or via a mobile app, allowing tips to include audio, pictures and video.

“The product is much more effective, much more user friendly,” said K. Scott Abrams, president of Wisconsin State Crime Stoppers and Crime Stoppers of Racine.

For the new program Crime Stoppers partnered with Anderson Software, a Texas software company. The software is called P3 Intel, and unlike text messages it doesn’t have a limit on the length of tips.

“It’s a cleaner way of providing the tips,” Abrams said.

Users can use the service on a computer, or they can use the app, which is free to download. The new software encrypts the tipsters identifying information for a truly anonymous process. It also doesn’t leave a string of text messages on a tipster’s phone.

For those without the app, tips can also be submitted via any device with access to an internet browser, by submitting them to www.p3tips.com. Tipsters can also still submit tips to Crime Stoppers by calling their hotline.

Abrams said the new app and software will allow crimestoppers to more effectively manage and tips and also enhances the credibility of tips, now that they can include digital media as supportive evidence.

Once a tip is submitted, tipsters receive a tip ID and password that allows them to login on the website for the new program. There they can contribute more information, engage in a dialogue about their tip, even learn the outcome of their tip.

Crime Stoppers currently rewards tips resulting in an arrest with cash, and the new website allows users access to information about their potential reward.

“Crime Stoppers of Racine County feels that utilizing Anderson Software’s P3 Tips program will enhance communications with the public,” according to a press release, “Thereby building a safer and more trusting community in which everyone prospers.”

Denise Lockwood has an extensive background in traditional and non-traditional media. She has written for Patch.com, the Milwaukee Business Journal, Milwaukee Magazine and the Kenosha News.