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Do More 24 Racine, an online giving event hosted by the United Way of Racine County aims to raise $50,000 or more in just, well, 24 hours.

From noon on Thursday until noon on Friday, Do More 24 Racine will host a portal where supporters can donate to one or more of the area groups and organizations listed there.

Modeled after an event in Washington, D.C., the United Way of Racine County put together the 24-hour event after taking note of how charitable giving increasingly takes place online and that there are a number of local nonprofit organizations that are not currently United Way partners and need support.

“Giving days help introduce and reinforce new giving behaviors that can help lead to greater year-round giving,” said Rodney Prunty, United Way of Racine County president. “They capitalize on a moment in time and bring energy and momentum to a particular cause or organization.”

For those who donate, there’s an extra incentive added to sweeten the pot. Anyone who donates to one of the local nonprofits during Do More 24 Racine will get access to deals at a number of participating businesses, including Blue Bear, Mocha Lisa, and The Coffee House at Chestnut and Pine in Burlington.

To take advantage of the discount or promotions, residents need to donate to at least one participating nonprofit and show their Do More 24 receipt to the participating businesses.

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“For many nonprofits, this may be their first foray into structured or competitive online giving. DO MORE 24 Racine gives nonprofits a safe place to experiment with new social platforms and online fundraising best practices that they can use throughout the year,” said Ali Haigh, United Way’s vice president of investor relations.

But there’s also a community volunteerism component to the giving event. Volunteers from the Johnson Financial Group, Modine, and Baird will be working at a number of sites, including the Racine Zoo, Racine County Food Bank, Love Inc., the Veterans Outreach Veteran’s Village.