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Sturtevant-based Evinrude Outboard Motors has announced a $5,000 donation to the Racine Art Museum, which will help support the museum’s SPARK! Art Programs at its Downtown Racine and Wustum Museum campuses.

The Racine Art Museum is one of 10 Midwest institutions originally chosen to develop cultural programming for memory-impaired adults.

Launched in 2010, SPARK! is a free arts program offering an immersive, stimulating, yet non-threatening experience to memory-impaired adults and their caregivers. Each experience provides a mix of engaging and focused activities through visual conversation, sensory stimulants, creative writing, music, the art of movement, and hands-on art making.

The Racine Art Museum is one of 10 Midwest institutions originally chosen by Bader Philanthropies Inc., to develop cultural programming for memory-impaired adults.

“We are thrilled to partner with the Racine Art Museum to support their SPARK! Art programs,” said Tracy Crocker, Vice President and general manager at Evinrude. “Throughout our history, Evinrude and our employees have made it a priority to invest in the communities in which we live.”

Laura D’Amato, director of operations and development of Racine Art Museum, was also grateful to receive the donation.

“The people that come here to experience SPARK! are valued members of our community and the programming gives them a sense of accomplishment and self-worth while sharing meaningful and creative activities with their care partners,” she said. “Evinrude’s investment will allow us to help even more people in the greater Racine area.”

Each SPARK! program is tailored to the needs of the participants. For example, ‘SPARK! on the Road’ was developed as a workaround for those who found transportation to be a challenge. SPARK! offers free monthly art activities and gallery engagement programs at both campuses.

Further details are available at

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Rex Davenport

Rex Davenport is a reporter, editor and editorial project manager with more than 40 years of experience in newspaper, business magazines and other content channels.