TAG-FAO has hired Steve Waters as its chief executive officer.

Based in Racine, the firm specializes in cloud-based finance and accounting services for small businesses. Prior to starting the job, Waters worked for Cree Inc., the company that bought Ruud Lighting Inc., as the director of finance and accounting, and at HyPro Inc. as the chief financial officer.

“He will be working with our staff to enhance our service capabilities and improve the customer experience here at TAG-FAO. Steve shares our total service commitment to our clients, and we’re really excited about adding him to the team,” said John Carpenter, president.

During his tenure, Waters focused on technology and process improvement. With TAG-FAO, Waters will conduct an operational review of its technology, system processes and staff. Once complete, he will help the company expand and upgrade its systems to enhance client service.

Waters has a Bachelor’s Degree in Business from the University of Wisconsin-Madison and lives in Racine.


Denise Lockwood has an extensive background in traditional and non-traditional media. She has written for Patch.com, the Milwaukee Business Journal, Milwaukee Magazine and the Kenosha News.