Malicki’s Piggly Wiggly is offering free fruit to children who accompany their parents grocery shopping.

The fruit stand is positioned at the front of the store with a sign that spells out the simple rules: one free piece of fruit from the selection for kids 13 and under. Malicki made sure to note that all the fruit has been washed and sanitized before being placed on the stand.

“A customer saw on Facebook Friday that a grocery store in Ohio does it and thought the idea fit ‘the Malicki way,’ and she was right,” store owner Ralph Malicki said. “We thought it was a great idea, too, and Saturday we had the stand up. The reaction has been incredible.”

During the winter he sees the fruit stand stocking apples, bananas and pears, but he anticipates expanding the selection over the summer to possibly include more exotic pieces as well as locally grown produce.

“Maybe we’ll get parents and kids to experiment together,” Malicki continued.

After posting on Facebook Saturday morning the photo of their fruit stand, the store had 10,000 views, more than 300 likes and 45 positive comments.

This is really cool! Way to go Malicki’s Piggly Wiggly.” Evelyn Hauser-Smetana said.

Abby Brezinski agreed.

“This is so wonderful! What a great way to instill healthy eating in our community. Thank you!” she wrote. “We will be shopping here more because of this!”

Malicki’s Piggly Wiggly is located at 5201 Washington Avenue in Mount Pleasant.