Understanding how visitors view Racine is the focus of a Friday morning meeting sponsored by Real Racine. The 7:30 a.m. to 10:00 a.m. presentation will be held at Memorial Hall, 72 7th St. Led by Roger Brooks of Destination Development Association, it will be a photographic look at Racine as a destination.

According to Destination Development Association, “To be successful, you need to look at your destination with fresh eyes to see objectively what is appealing and what isn’t – what attracts people, and what repels them – what works, and what needs work.”

The Friday morning presentation will address Racine, the city. A similar Wednesday evening event will focus on Western Racine County. That will take place Wednesday, 6:30 p.m., at Veterans Terrace in Burlington, 589 Milwaukee Ave.

Presentations open to the public

“I think everyone is interested in what kind of things make a community an attractive destination” said Paul Holley, marketing director for Real Racine, which is presenting the two events. They are both open to the public.

Real Racine, the Racine County Convention and Visitors Bureau, is the accredited non-profit destination marketing  organization of the county. It operates the Real Racine Visitor Center, 14015 Washington Ave. in Sturtevant.

Friday’s presentation will examine the reasons why people want to visit Racine. Besides Kringle, that is.

According to Destination Development Association: “One of the most powerful features of our Destination Assessment Program is its fresh, objective viewpoint – a thorough review of your community through the eyes of a first-time visitor.

“Tens of thousands of people come into communities for the first time each year. They’re considering sites for business and industry or they’re assessing whether this is a place where they’d like to live, work or visit.”

The photo survey is part of a greater notion that vibrant communities offer great quality of life for their residents, but also a a thriving business climate, and visitor appeal. And, that those conditions don’t happen in a vacuum. Communities such as Racine need to plan to make it happen, and create an honest, objective foundation.

Rex Davenport

Rex Davenport is a reporter, editor and editorial project manager with more than 40 years of experience in newspaper, business magazines and other content channels.