The festival will raise funds for the Wounded Warrior Project and highlight the importance of hiring veterans into skilled manufacturing and construction jobs. The Wounded Warrior Project helps veterans through a variety of programs and services.
“Labor Day is the perfect time to honor pride and dignity in work, and there may be no group that represents that more than the men and women of the armed services,” Moore said. “It’s my honor to pay tribute to these people, and all the hard-working people that come out to my shows, and to give back to a community that has been very supportive of me.”
Sponsored by CASE Construction Equipment, the heavy equipment manufacturer plans to have its equipment on display. This is the second time CASE has partnered on with Kip Moore on a Labor Day event. The singer released a song through CASE in 2014 dedicated to the men and women of the construction industry titled “On the Case.” Moore’s second album “Wild Ones,” is set to hit stores and online outlets on August 21.
The Veterans Outreach Center of Wisconsin will also have a 50/50 raffle to raise money for area veterans.
“There is a very real skilled labor shortage in America today, from welders and machinists to heavy equipment technicians and operators. It’s important we help develop that next generation of talent and our veterans may be our greatest resource,” said Jim Hasler, vice president – North America, CASE Construction Equipment. “‘Labor of Love’ is all about making that connection and helping veterans locally and throughout the United States take that next step in their professional lives.”
A ceremony honoring veterans will be held at 3 p.m. The concert will kick off at 6 p.m. Tickets are on sale now through Ticketmaster. Children 10 and under will be admitted at no charge. For more information, visit CaseCE.com.