Follow Us

Connect with thousands of parents by advertising in our back-to-school guide.

Need more information? Contact Denise Lockwood at (262) 504-9570 or email her at

Our back-to-school guide engages a unique local audience

How you connect your marketing message matters. That’s why Racine County Eye put a lot of thought into how parents can start their school year off right. We do this by offering stories and directories that matter. Our Back to School guide features three components: exlusive and shareable stories, directories, and advertising opportunities.

Key audience metrics:

  • Over 100,000 readers per month
  • 70 percen of our audience resides in Racine County
  • 50 percent are women

The Back to School/School’s in guide will run July. 15 and Aug. 1, Aug. 15, Sept. 1 and Sept. 15, 2023.


Gold package


  • Back to school guide
  • 970 x 250 ad
  • Business showcase page
  • Racine County Eye newsletter.

Investment: $500/month

Silver package


  • Back to school guide
  • 728 x 90
  • Business showcase page

Investment: $250/month

Bronze package


  • Back to school guide
  • 300×250 ad

Investment: $150/month

Denise Lockwood has an extensive background in traditional and non-traditional media. She has written for, the Milwaukee Business Journal, Milwaukee Magazine and the Kenosha News.