Follow Us

Connect with thousands of parents by advertising in our back-to-school guide.

A mock-up of our back-to-school guide

Need more information? Contact Elaine De La Cruz at (262) 383-8186 or

Our back-to-school guide engages a unique local audience

How you connect your marketing message matters. That’s why Racine County Eye put a lot of thought into how parents can start their school year off right. We do this by offering stories and directories that matter. Our guide features three components: exlusive and shareable stories, directories, and advertising opportunities.

Key audience metrics:

  • Over 100,000 readers per month
  • 70 percen of our audience resides in Racine County
  • 50 percent are women

The Back to School/School’s in guide will run Aug. 15 and Aug. 29, Sept. 15, 29, Oct. 15 and 29, and Nov. 15. 


Gold package


  • Back to school guide
  • 970 x 250 ad
  • Business showcase page
  • Racine County Eye newsletter.

Investment: $500/month

Silver package


  • Back to school guide
  • 728 x 90
  • Business showcase page

Investment: $250/month

Bronze package


  • Back to school guide
  • 300×250
  • Business showcase page

Investment: $150/month

Denise Lockwood has an extensive background in traditional and non-traditional media. She has written for, the Milwaukee Business Journal, Milwaukee Magazine and the Kenosha News.