When you send a press release, ask yourself: Is my goal to promote my business or organization? Or am I looking to inform the public about a news-worthy item? If the goal is to promote your business or organization, that means you are not paying us for advertising. And that’s how we make our living.
Now the last thing we want to do is make things awkward between us, but we need you to be aware of how this impacts our bottom line. And yep, we have one of those. We’re certain that you want the Racine County Eye to stick around or you wouldn’t have asked to connect with the audience we built, so here is our press release policy.
You’ve got great products and services, but need to focus on developing your relationship with your customers.
A great way to do that is to offer them your subject matter expertise through a submitted column or paid press release. So if your business is about health and wellness, pick a topic about a solution to your customer’s problem. Once you’ve got your column written, we can feature it in our sponsored by section. Topics include Finance, health, and wellness, employment, real estate, home & garden, or entertainment.
Please note that all submitted columns will be marked sponsored content.
Email your paid press release to firstname.lastname@example.org.