The Racine-based station made the switch earlier this week. Magnum Communications, which is based in Tomah, bought the radio station from Janesville-based Bliss Communications this year along with four other stations.
Magnum Communications, which owns a number of radio stations in Wisconsin, also owns Racine-based WRJN.
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Denise Lockwood has an extensive background in traditional and non-traditional media. She has written for Patch.com, the Milwaukee Business Journal, Milwaukee Magazine and the Kenosha News. More by Denise Lockwood
