Racine County Eye and Patch will partner to provide readers with more local content and provide local advertisers with a larger audience to connect with.

Based in New York, Patch is a hyperlocal platform that currently serves over 1,200 communities, towns and cities across the U.S. Known as “The Patch” by its users, Patch is the go-to destination for hyperlocal news and discussion about your community. 

Started in January 2014, Racine County Eye is Racine County’s only locally-owned and operated news source that focuses on solutions-based journalism.

The two organizations are partnering up to provide strong, in-depth, local reporting on a variety of topics to better serve the communities they cover.

“By sharing RCE content with Patch and Patch sharing RCE content, we have the opportunity to do more in-depth reporting,” Lockwood said. 

In Wisconsin, Patch operates 20 community news websites, including Green Bay, Milwaukee, Oak Creek, Port Washington, and Waukesha. Racine County Eye remains committed to covering eastern Racine County. 

Prior to starting the Racine County Eye, owner Denise Lockwood worked for Patch for more than three years. She already has a strong working relationship with Milwaukee regional editor Scott Anderson, who previously worked at the Journal Times and Community Newspapers, Inc.

“I’m excited to pour the reporting power of Wisconsin Patch into this partnership,” Anderson said. “We are growing, and you’ll be seeing a lot more from us before the leaves fly in 2019.”

Racine County Eye will feature Patch’s content and Patch will feature some of Racine County Eye’s content.

“We also have the ability to sell advertising into the metro Milwaukee Patch sites for our advertisers and reach a wider audience in the Milwaukee region with our existing content like our stories on Foxconn, our employment podcast, and commercial development stories,” Lockwood said.

If you would like to learn more about advertising on the Racine County Eye, please contact Denise Lockwood at denise@racinecountyeye.com.

Denise Lockwood has an extensive background in traditional and non-traditional media. She has written for Patch.com, the Milwaukee Business Journal, Milwaukee Magazine and the Kenosha News.