As newspapers around the country furlough their employees hours, that means less journalism at a time when staying connected at the local level is important.

Racine County Eye remains committed to covering what matters to you, your family and your business. Now is not the time to be left in the dark about local information.

If you are able, Racine County Eye needs your financial support today to keep us focused on the things that matter. Click here to support our coverage. We appreciate every one of our readers and we’re grateful to earn your trust every day.

Denise Lockwood
Owner of the Racine County Eye


We think businesses should get a deal. So we’re rolling out a new way to engage with your customers with our Friends2Follow ads. We’re totally happy dancing FOR you. And if you purchase one of our annual packages, we’ll give a nonprofit an ad on our nonprofit page for the whole year.

The Racine County Eye news website focuses on building long-term relationships with its clients by connecting our advertisers’ messages with the right audience. We also consistently demonstrate our value by providing reporting and actionable feedback on how well your ad campaign has performed.

Why? We get it. You want to know if your advertising dollars are working as hard as you do.

Our ad elevates your social media presence

The Racine County Eye doesn’t charge readers to access the site. We do this intentionally to attract the broadest audience. On average, the site attracts more than 60,000 people to the site and generates more than 175,000 page views.

Our two largest markets encompass the Chicago-Milwaukee region with Wisconsin readers making up about 60 percent of our audience and Illinois readers making up about 24 percent of our audience. 

Our readers have a number of interests, including employment, home & decor, and real estate, according to Google Analytics.

We feature property transfers, home listings, new construction stories, and cover the Foxconn development project. But our ads are different because we take your social media content and make it a live ad on our site with our Friends2Follow ads.

Benefits of using the Friends2Follow ads

These Friends2Follow ads put your business’ social media campaign in front of our entire audience without the need to boost posts. 

The feed includes home listings and is featured on the Racine County Eye real estate page.

  • Readers see the ad as content.
  • Not affected by ad blockers.
  • Substantially lower cost per CPM.
  • Targeted placement in the real estate section.
  • Builds audience engagement through storytelling.

Enhanced reporting allows businesses to see how well their posts attracted readers, but also offers feedback on engagement.

These ad formats are a great way for businesses to engage our audience in a unique way. We have designed several packages for you to choose from. HURRY! Inventory is limited and these prices end by December 23, 2019.

Packages

Good

  • Twelve months of Friends2Follow advertising in any one of our advertising sections (pets, food & drink, sports/esports, traffic, weather, business, or obituaries). Two posts per day.
  • Includes four events per year.
  • A nonprofit will also receive a Friends2Follow ad on our nonprofit page through December 2020.

Annual: $1,920 (offer expires on December 15, 2019)

Monthly: $200/month

Better  

  • Twelve months of Friends2Follow advertising in any one of our advertising sections (pets, food & drink, shop local, sports/esports, traffic, weather). Two posts per day. 
  • One event per month or one press release per month.
  • A nonprofit will also receive a Friends2Follow ad on our nonprofit page through December 2020.

Annual investment: $3,360 (offer expires on December 15, 2019)

Monthly: $350

Best

  • Twelve months of Friends2Follow advertising in any one of our advertising sections (real estate, crime, pets, food & drink, sports/esports, traffic, weather, business, or obituaries), two posts per day. 
  • Two events per month or two press releases per month in our sponsored post section.
  • Three employment listings.
  • A nonprofit will also receive a Friends2Follow ad on our nonprofit page through December 2020.

Investment: $4,800 (offer expires on December 15, 2019)

Monthly: $500

Interested? Contact Mark Sanders, business development specialist, at msanders@racinecountyeye.com or call him at (312) 447-4004.

Denise Lockwood

Denise Lockwood has an extensive background in traditional and non-traditional media. She has written for Patch.com, the Milwaukee Business Journal, Milwaukee Magazine and the Kenosha News.