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Citing weaker than expected advance registration numbers, organizers of Slide the City on Monday officially canceled the Racine event that had been scheduled for Saturday, Aug. 8 at North Beach Park.

Scott Ward, event director at Slide the City LLC told Real Racine’s Kari Dawson that because of the poor advance showing, the company would “lose its shirt” if it moved forward with the event. As of Monday (July 6), only 389 people had registered for the event. Ward had expected the event to sell out to a crowd of 5,000.

Ward said all registered participants will be contacted by e-mail tomorrow (Tuesday, July 10) and will be offered the choice of a full refund or a transferred registration to Slide the City Milwaukee scheduled for Saturday, July 25.

Ward said he was shocked by the registration numbers, based on the success of other Racine events like The Color Run and the Biggest Loser RunWalk.

“This is a huge disappointment to Real Racine and our community,” said Dawson, Real Racine events director, who was responsible for recruiting Slide the City to Racine. “Based on feedback we’ve heard around town, people were really looking forward to coming out for this unique event.”

Slide the City is a 1,000-foot water slide staged along a city street. Participants ride down the slide on inner tubes. In Racine, the event had been planned for Hoffert Drive at North Beach Park.

Real Racine, the county’s destination marketing organization, had planned to help fund the event in Racine by covering the municipal costs, such as the park rental, street closure, police and water fees.

Dawson said that comments on social media reflected people thought the price of the event – ranging from $15 for a single ride to $45 for a 3-hour all-you-could-ride pass – was too high.

Anyone with questions can contact Slide the City’s customer service department by visiting the event’s website: and clicking on the “Contact” icon.

Paul Holley is retired from careers in journalism, public relations and marketing but not from life. These days, he pretty much writes about what he feels like writing. You may contact him directly at:...