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Twenty Twenty Family Vision Center, 10351 Washington Ave., opened its doors as a new vision clinic based in Sturtevant.

Owned by Dr. Meg Richardson, the business offers a full-service optical department, glasses, contact lenses and eye exams. Richardson opened the shop with the hope of catering to children and families. Here’s a little bit more about her business.

Why did you start your business?

Business ownership runs in the family. My grandfather was also an optometrist who ran a small practice in rural Ohio for over 30 years. My father owned Camera World in West Racine for 25 years. I have been working up at Sears Optical at Southridge Mall for the last five years, and was ready to move my career to Racine where my house and family are. I had a lot of support from family and friends from the very beginning, which gave me the motivation and courage I needed to move forward with making Twenty Twenty a reality.

What makes your business special?

At Twenty Twenty, we have a fun modern optical with over 500 frames to choose from. We have a photo booth where people can try on their frames, post photos to social media, or share them with friends to get instant feedback on their choices. We cater to families and children. We are going to give back to the Racine community; for every 25 pairs of glasses that we sell, we will donate one pair of glasses and an eye exam to a woman or child in need. We are partnering with the Women’s Resource Center to fulfill this commitment.

Why did you choose this location?

I did some market research when I was working on my business plan for Twenty Twenty. All of the other eye care establishments in Racine are farther east, and there isn’t much out in the middle/western half of the county.

What can your clients/customers expect when they come to your business?

We treat you like family. On-time appointments, thorough eye exams, clear explanations of insurance benefits, personalized help with selecting frames, clear and affordable pricing structures for glasses and contacts, a fun and friendly environment.

Twenty Twenty Family Vision Center is open  from 9 a.m. to 5 p.m. Tuesday, Wednesday and Friday, 9 a.m. to 7 p.m. Thursday, and 9 a.m. to 2 p.m. Saturday. They accept most major vision insurance plans and also accept patients who do not have health or vision insurance.

For more information about Twenty Twenty Family Vision Center, visit their website at or to book an eye exam call 262.664.7120.

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Denise Lockwood has an extensive background in traditional and non-traditional media. She has written for, the Milwaukee Business Journal, Milwaukee Magazine and the Kenosha News.